12 Jul

Common Mistakes People Commit While Buying Car Insurance

There are a number of mistakes people make while applying for car insurance. When you buy car insurance, it is important for you to get the right policy for yourself. You should make sure that you are fully covered and in case you meet with an accident or your car is stolen or damaged by others. Many people are unfamiliar with the process of getting insurance and dont know how to get adequate coverage at cheapest price.

Here are few common mistakes people make when choosing car insurance:

Fail to shop around: Due to laziness, some people may not shop around insurance companies and discuss about the coverage and premium rates. People with busy schedule can spend some time on online insurance websites or with an insurance broker to get best cover at lowest price. With help of these two, you can compare rates from over 30 insurance companies.

Neglect the factors affecting premiums: There are number of parameters involved in negotiating the sale price of your insurance policy. It includes price, type and age of your car, annual mileage and use of car, areas you drive and park, other drivers in your household, accidents and traffic violations, your credit history, anti-theft devices etc. Therefore, you need to consider all these factors that affect your premiums before you purchase a policy.

Insure less than minimum coverage limit: There are many people who purchase insurance less than the minimum liability coverage in order to save money on premiums. But in case, you meet with an accident and damaged other persons assets more than your liability limit, you may struggle to pay them off. Therefore, it is important to get at least the minimum coverage to get protected.

Not renewing/paying premiums on time: Most people pay their premiums regularly in the first few months. But over a period of time, they neglect paying or delay in paying their premiums, as they strain with their personal finance. Therefore, in order to avoid such troubles you need to decide whether you can afford premiums before signing the policy. Also, make renewals on time because accidents are uncertain, you may meet with an accident after your policy period finishes.

Thus, when it comes to buying car insurance policy you need to avoid all the above mentioned mistakes to get the best policy at a best price. If you are buying insurance for the first time, it is better to consult a reputed insurance broker who will suggest you the tips and tricks you need to consider while purchasing car insurance.

10 Jul

Effective Bus Shelter Advertising

A key element of marketing is advertising. You can market your business through a variety of advertising means, including mail, email, developing your own website, online advertising, newspapers, magazines, television, radio and the phone book. But before deciding how you will advertise your business, you should analyze which advertising medium will best suit your customer base. Bus shelter ads also known as transit shelter displays are highly effective, sometimes more so than larger hoardings. Moreover, some areas do not have billboards as an advertising option, so bus shelteradvertising will often be an excellent alternative to larger billboards.

With Bus Shelter Advertising, your advertisements are always on. Bus shelter ads work for you 24 hours a day, 7 days a week. It also offers great visibility. Drivers, pedestrians and bus riders all will see your ads. It can provide you with Multiple Impressions Per Prospective Customer. People passing by on a regular basis are bound to notice your advertisement. And it also gives you Precise Geographic Targeting. If you do business locally and want to target local consumers, theres no better advertising vehicle than bus shelter advertising.

Bus shelteradvertising is also very cost-effective. A print ad in a prominent national publication might run you $25 per impression. Compared to that, bus shelter ads are a huge bargain. It’s not uncommon for bus shelter ads in a big city to have 25,000 vehicles pass by daily. That’s over 9,000,000 impressions per year. If you pay $250 per month for that bench, you’re paying $3,000 per year for 9,000,000 impressions. That works out to just over three one-hundredths of a penny per impression. Now, that’s advertising value for money!

Bus shelter advertising is a wonderful medium for Advertising and Marketing, but it takes a lot of creativity to make the best of it. To ensure Effective Advertising, contact the Best Advertising Agency in your area. Ad agencies will incentivize you to put your ads on as many bus shelters as possible for as long as possible. Therefore, pricing per bus shelter ad will vary based on the total package how many bus shelters you advertise on and for how long. The other big detriment is of course, location. The more traffic, the more expensive it is. Typically, there are a minimum number of bus shelters that you have to agree to advertise on. Five or ten bus shelters are a common minimum. Its also common to have to sign in an advertising and marketing contract for six months, but you might get a discount if you agree to run you bus shelter ad for a full year. If you are wondering how much to budget for bus shelter advertising, youll probably want to check for specific prices in your area.

7 Jul

Life Insurance The First Item On Your Bucket List!

A bucket list is defined as a list of the things you would like to achieve before you die, or before you ‘kick the bucket,’ so to speak. The term was popularised by the 2007 film The Bucket List, starring Jack Nicholson and Morgan Freeman. Whether it lists one item or 10, a bucket list details your dreams and goals for your time on this earth. Parachuting, climbing Everest or owning your own home, bucket lists are as varied and diverse as the people who draw them up. A bucket list assumes that we will lead full lives, that we will be blessed with the 10, 20 or even 30 years we need to tick off all the items on our list. Sadly, for many people, this is not the case and our lives are often cut tragically short. It is for this very reason that the first item on your bucket list should be to invest in life insurance.

Every plan we make and every dream we have assumes that we will live to a ripe old age. Our career path, our dreams of the time we will spend with our grandchildren and our retirement planning all work on the assumption that we will be granted the biblical ‘three score and 10 years’ or 70 years on this earth. While we all know that death is always just a hair’s breadth away, we very rarely face up to or plan for this reality. As a parent and breadwinner, however, planning for your own death is essential.

As a parent, caring for your children is one of your first priorities. You earn the money they need to survive, you care for them when they are ill and spend hours helping them with their homework. You are their anchor and their shelter in this world, ensuring that they are clothed, fed and sheltered. Your job as a parent is not done, however, if you have not planned for the day that you are not there to look after them, the day that you pass away before they are old enough to look after themselves.

To ensure that your family has the funds they need to stay financially afloat in the event of your death you need to invest in a life insurance policy. Your life insurance payout will help your partner or spouse carry the cost of supporting the family on one salary. It can be put towards living expenses, school and university fees and healthcare. It can even be used to pay off some of your unpaid debt.

While it is important to plan for the future, to list your dreams and goals, it is also important to plan for your untimely death. Invest in a life insurance policy today.

4 Jul

Five Striking Features Of Outdoor Advertising!

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

4 Jul

Should Advertising & Marketing Documents be Tackled by Translation Providers or Advertising Agencies

Nowadays, we do business and conduct important communication globally by using effective platforms that are crucial for all people to understand each other. As we all know that many people speak different languages, there might be issues.

It is true there is a global language that many people acknowledge to use, however, there are still some or perhaps many people that prefer to speak and conduct conversations using their own language. This is why the world needs translation services.

In a situation like conducting business or marketing in a foreign country, language and culture are essentially linked together, and thus, it is necessary that the accurate message should be delivered to the right audience. Translation documents, such as marketing and advertising, should be done by professionals both in languages and in the field of business advertising.

But, what really is the difference between marketing and advertising? Who are the right professionals that are suitable to perform advertising translation and create good marketing results translation agencies or advertising companies?

Most often people confuse the difference between marketing and advertising; both of these subjects are important, but they are actually different. Advertising is a step of the marketing process; it usually involves the process of developing strategies for the publicity of the products of the business, such as the placement of ads in radio, television, newspapers, magazines and any other effective media outlets. On the other hand, marketing is the systematic planning, implementation and control of business activities in order to secure advantageous result for the business, both to the sellers and buyers of the product.

So, how can clients secure the accuracy and efficiency of their translated advertisement and marketing documents?

Specialized translation services are essential in every language translation providers; for one, they allow clients to have trust and engage business with them, and they prevent translators from making mistakes when translating from one language to another as well.

Advertisement and marketing documents are both integral tools for every business company. Usually, the first priority of reputable and professional translation agencies is to produce a perfect copy or accurate translation of the original document. Just like any professional language translation providers, some advertising agencies might also be able to produce good advertisement and marketing documents. However, when it comes to marketing and advertising documents, translation is only one part of the solution, most especially if the campaign advertisement is intended to people who speak different languages and come from different cultures.

In addition, therefore, marketing and advertising translation documents also need localization, and thus, when business companies enter foreign markets, it is necessary that your products are approaching the target audience in the best possible manner. Thus, language translation agencies are helpful and efficient in producing accurate translation documents for your marketing and advertising communication in order to fit in the international market and be successful.

2 Jul

Benefits of Internet Advertising

When trying to build a business, advertising is one of the most effective ways to bring in customers and increase sales. While many businesses rely on traditional methods of marketing such as television and radio ads, others are starting to realize the benefit of investing in Internet advertising. Online advertising provides a number of benefits that businesses cannot realize with other forms of marketing.

Low Barriers to Entry

One of the biggest advantages of this form of marketing is that it does not require a large initial investment. While buying a spot on TV may cost thousands of dollars right away, online marketing campaigns can be started for only a few dollars. For example, a business could set up a Google Adwords account and spend as little as $5 per day on ads. This makes it possible for any business, regardless of size, to get involved.

Highly Targeted

Another advantage of online marketing is that it can be highly targeted. For example, with a pay-per-click campaign, marketers only have to pay when someone clicks on an ad. If a visitor takes an action such as clicking on an advertisement, he is most likely interested in what the seller has to offer. By comparison, with mass marketing such as a radio ad, the ad is sent out and reaches many people that may not be interested in the product being offered.

Flexible

Internet advertising is also highly flexible for the average marketer. If something isn’t working, it can be changed right away. Many advertising programs like Google Adwords make it possible for marketers to login to their accounts and suspend a campaign or tweak it. This allows users to change their campaigns as needed.

Results Can Be Tracked

One of the biggest benefits of using online advertising is that it can be tracked. Marketing efforts can be tracked because it’s easy to see when an ad is clicked on. From that point, the company can determine how many visitors made a purchase compared to how many clicked on the ad. This helps the company determine if its marketing efforts are working or if something needs to be changed. Some companies pay performance incentives in order to secure the best ads and marketing campaigns online. When a company invests money in ads, they need to be able to see exactly what they are getting out of this form of advertising. Otherwise, they can’t be sure if they’re throwing their money away or if they’re getting the most bang for their buck.