30 Mar

The changing countenance of online advertising

The year 2011, has been quite eventful so far, for the online advertising industry. The first quarter of the year has witnessed transformational changes in the overall approach to online advertising. Recently Google outflanked yahoo for the first time ever to become the biggest online display advertiser.

With the long list of small and mid-sized business enterprises in its kitty, Google seems to be riding the jitney to success in the online advertising arena. According to the Interactive Advertising Bureau report, video and mobile ads are growing by leaps and bounds. In the first quarter of 2011 alone, Google raked in $400 million from the display ad revenue. Yahoo is supposed to have grossed $327million and Facebook amassed $240 million. Out of these three, the rate of growth of Facebook is the fastest. It has come up as a new and a highly effective advertisement platform for the various businesses. It is continuously revamping the applications and is changing the face of online advertising. Today Facebook is illustrious as one of the most potent and pragmatic online advertising platform.

The use of video ads is becoming an increasingly popular trend in the industry. This is solely because of their highly interactive and appealing nature. Google has predicted that by the year 2015, 50% of nearly all advertisement drives will include video ads. This will prove out to be beneficial for the marketers as people tend to enjoy seeing videos. Furthermore it is maturing as an immensely capable and cogent method of advertising products, services and ideas.

Mobile technology is making great headways with each passing day. Today people are cherishing the newfangled experience of browsing internet through their mobile handsets. So now users can use internet via their cell phones even when they are on their proverbial go. What will be interesting to see, is how the marketers are going to give prominence to their advertising campaigns on a mobile phone. This is surely going to be a challenging task keeping in mind the limited screen space available. The faster they are going to accomplish this task, the better it is for them. The power of a mobile phone will enable the marketers to reach out even to their distant pool of potential customers.

In the coming times marketers will have to be more creative and inventive to carve their niche in the online advertisement industry. It is not only the need of the hour, but also absolutely imperative for their sustenance.

30 Mar

Phoenix Financial Planner

Phoenix Financial Planner A financial planner typically prepares financial plans for his or her clients. The kinds of services financial planners offer can vary widely. Some financial planners assess every aspect of your financial life-including saving, investments, insurance, taxes, retirement, and estate planning-and help you develop a detailed strategy or financial plan for meeting all your financial goals. Other professionals call themselves financial planners, but they may only be able to recommend that you invest in a narrow range of products and sometimes products that are not securities.

When hiring a financial planner, you should know exactly what services you need, what services the planner can deliver, and any limitations on what he or she can recommend. In addition, you should understand what services you are paying for, how much those services cost, and how the planner gets paid. Financial planners charge for their services in different ways: some charge either a fixed fee or an hourly fee for the time it takes to develop a financial plan, but do not sell investment products; some are paid by commissions on the products they sell; and others use a combination of fees and commissions.

Financial planners may come from many different educational and professional backgrounds. If you are considering using a financial planner, be sure to ask about their background. If they have a credential, ask them what it means and what they had to do to earn it.

Some financial planners have credentials like CFP certification or CFA (Chartered Financial Analyst). Find out what organization issued the credential, and then contact the organization to verify whether the professional you are considering did, in fact, earn the credential and whether the professional remains in good standing with the organization. For a helpful list of various financial industry credentials (including the name of the issuing organization and any education or experience required to attain the credential), please read FINRA Understanding Investment Professional Designations.

The Certified Financial Planner Board of Standards also has brochures – What You Should Know About Financial Planning and Questions to Ask When Choosing a Financial Planner – that will help you identify a financial planner who is right for you.

Financial planners who give investment advice to their clients must register with the SEC or the appropriate state securities regulator. For more information about investment advisers, read the publication entitled Investment Advisers: What You Need to Know Before Choosing One.

27 Mar

Business Interruption Insurance – Things Every Business Needs To Know

In this article, we will discuss about the importance of business interruption insurance and why every business should be prepared for the unpredicted.

Business interruption insurance should be a crucial part of every business owner’s plan. Business interruption insurance acts as a supporting system for your business when it is closed down due to unexpected events such as natural disasters, accidents or any unforeseen risks.

Business interruption insurance provides sufficient coverage when your business is not in action and will help you pay the ongoing expenses. In this way, you will get some time in rebuilding your business. Small businesses who do not purchase this insurance would suffer closure soon because the expenditure for revival is beyond their financial capacity.

Can be an add-on to any policy:
This insurance is generally not sold as a separate policy; you need to buy it in addition to your existing liability insurance or any other insurance policy. It comes as a rider, or additional benefit with others like property insurance. This add-on policy to your excising policy will help you have liquid cash in hand, even when your business is not operating.

Coverage offered by the policy:
If your business is unable to function as a result of damages to the business premises and loss of revenue, this insurance would be helpful. Further, there can be interruptions because of a general economic downturn. In all the cases, as there is no transaction, there is loss to the business. However, you have to bear the essential cost. Under these situations, business interruption insurance will cover your business continuity operation expenses like the electricity bills, staff wages and rent, repairs of damaged equipment, etc.

Every business should consider business interruption insurance:
Whether, it is small or a large business, it is very much essential for every business to be covered under business interruption insurance for a secured and risk-free business. In business, losses are not predictable. During these difficult situations, this coverage will help you in rebuilding your business premises and also your self-confidence.

It is advised to buy this insurance through an insurance brokerage firm for better deals. But selecting an insurance brokerage or insurance adviser for your business may, however, be tedious, but you need to figure out the best brokerage firm that can offer you better deals. You can do this by researching on the Internet.

And before buying business interruption insurance policy, you need to discuss with the brokerage firm the things that are included and excluded in your policy. Choose a brokerage firm that will offer most of the things at a minimal cost compared to other brokerages and that promises to protect your business at times of adversity.

26 Mar

Take Control of Your Finances with a Financial Plan

Imagine the structure of your house: there’s a foundation, a frame, a roof and the siding. What would happen to your home if one of those major pieces was missing? Now imagine your financial situation as also being comprised of equally important parts. These parts can be more generally broken down into your assets and liabilities, your protection from risk, your investments, and your tax situation.

Together, these parts reinforce your financial foundation so that you can be more prepared to protect and preserve your wealth in tough economies and volatile market conditions. But, without one of these important parts, your financial foundation is less stable and could be exposed to challenges that may arise in the future. These vulnerabilities in your financial situation can wreak havoc on your long-term objectives, your family, and your lifestyle.

By taking into account your current financial situation including your assets and liabilities, your protection needs, your investments, and your tax situation, while exploring options on solidifying your financial core, you can protect yourself from setbacks along the way and pursue your future goals more confidently.

Let’s start with the basics – assets and liabilities

Your income is central to pursuing all your goals. Basic financial principles dictate that what you bring in must exceed what you send out. All the excess income should be applied toward your investment goals and simultaneously to build and emergency cash reserve, and pay down debt such as your mortgage and credit cards.

Build your cash reserve You must have cash available when you need it for emergency situations. So when something unexpected happens such as a job loss, you can pay your day-to-day expenses without tapping into your assets that are set aside for your long-term financial goals. That’s why it is critical to have a systematic savings strategy to build an emergency cash fund of at least 6 months. This way you will be able to cover short- and long-term emergencies.

Your short-term reserve will cover frequent minor emergencies such as a leaky roof or car repairs. Your long-term cash reserve is for more significant changes such as a job loss or a disability. A short-term cash reserve typically consists of short-term liquid investments such as savings accounts, money market accounts, whereas a long-term reserve investments offer lower liquidity but higher rates of return such as certificates, Treasury notes, and CDs.

An added layer of protection may include establishing a home equity line of credit as part of your emergency fund. Keep in mind, it’s much easier to qualify for a home equity line when you are employed.

Without a sufficient cash reserve as a safety precaution, difficult financial times can lead to worse times especially if those times include you withdrawing cash from your long-term investments to get by, which can worsen not only your current tax situation but also your future standard of living.

23 Mar

Outdoor Advertising Is A Fail Proof Method To Attract The Target Audience

Outdoor advertising is an integral part of all marketing campaigns. This type of marketing offers you the widest range possible and is made very eye catching by the advertising company.Research shows that a passerby notices an out of home advertising medium more than any other with billboard advertising, hoardings etc surrounding all of us when we step out of our homes and offices. This form of outdoor advertising has been found to be very cost effective and greatly increases the target coverage.

Among the most respected Out of Home advertising companies in the USA today is the Interstate Outdoor Advertising Company. This company has been in this industry for over 25 years and with the acquisition of R.C Maxwell Company a pioneer in advertising in America helped it to become one of the largest out of home advertising companies.Today they are among the fastest growing outdoor advertising companies in the world and have more than 1000 outdoor locations. They have a presence in virtually every location in the USA and when an advertising campaign is worked out the target audience is identified and the company ensures that every possible means of out of home media is employed in order to catch the audiences eye.

Some of their fail proof methods in outdoor advertising are Bulletins, 30 Sheet posters, Transit Shelters, Kiosks, Vertaculars, Trestles, Wallscapes and Spectaculars and the time tested Billboard advertising.These out of home media products are located strategically at major malls, airports, freeways, arterial roads, on pavements in busy areas etc and manage to catch the attention of passersby.

Some of the biggest names in products have advertised through Interstate Outdoor Advertising.You can view their ads and also the types of advertising mediums that are used by this for out of home advertising on their website www.interstateoutdoor.com.The site is very informative and detailed and with the help of videos, pictures and testimonials from their various clients will be able to convince you about how well they can advertise for you.

They will handle all the work that goes with advertising outdoors from the required permission to planning and designing your ad campaign. Their staff is very professional and are all experts in this field with each having many years of experience in this field of out of home media advertising and will definitely live up to the great reputation that they have.

23 Mar

How To Find Cheap Boat Insurance

If you can get things easily, you might do so. If you can get cheap boat insurance easily, theres no harm in heading that route. Whether you own a boat that is tied to a dock or you have it stored in your trailer, you need to get your hands on cheap boat insurance as soon as possible.

Your boat is an investment and you want to make sure that it is covered. It is like a house or a car. It is an asset and it definitely needs insurance. You want to be covered just in case something happens to it.

You can easily secure cheap boat insurance by going online. Because of the demand for insurance right now, you will realize that you are just one in a million of investors who are thinking of investing their hard-earned cash in insuring their boat.

So if you head out to the open water altogether, you are all covered. Its true what they say about insurance. It is better that you have it and not need it, than need it but not have it.

There are a number of cheap boat insurance quotes to choose from. These sites contribute a lot to the public who wants to insure their boat because they pretty much get an idea of how much this move will cost them.

They also get a preview of the plans out there. The best insurance providers are those that have no qualms in stating the costs of the plans they provide their clients and their potential clients.

Another sign that the insurance provider is one of the best in the business is when the reviews on their plans are positive. Words of their clients also play an important factor.

If you look at cheap boat insurance quotes, chances are you will see links to the webpage of these insurance providers. Seize your chance and click on the link so you can see the testimonials from the clients.

If you are wondering about the discounts that come with the cheap boat insurance, you shouldnt wonder anymore because the quotes that you check out will easily give you the answers that you are looking for.

You can also compare these with the other plans that you are considering. If you can get insurance at a cheaper rate, why should you invest in insurance that are available to you at the general price?

The money that you save for getting cheap boat insurance can be used on other things. You can use this to get something for your boat.

23 Mar

Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Convenient
Inflatable advertising is highly convenient. Since most of the space it is taking up while on display is air, you can accomplish filling a massive amount of space with little material. When you deflate it, it can be folded neatly and easily carried away as a tent would in camping. For the potential size of your inflatable, the ability to deflate and ship the piece is incredibly convenient.

22 Mar

Financial Planning (Only Necessary If You Are Still Breathing)

If you, like most people, have not seriously considered what steps you should take for planning your finances and are now planning on buying a house, getting married or having children, you will do well to read David Chilton’s book ‘The Wealthy Barber’.

It will not matter if you have never heard of a mutual fund or even balanced your checkbook. If dry financial reading is not up your alley, you will STILL find ‘the Wealthy Barber’ easy reading. It will have you fluent in financial planning in weeks.

The key to David Chilton’s success with his book is that it is written as a story, rather than a manual. You follow three 30ish individuals as they build their financial houses from scratch. They get their information from one of the most knowledgeable and financially secure individuals in town – the barber.

The gem of this story lies in the fact that the barber shows how income is not the biggest factor in planning for financial prosperity – proper planning is. And you can have your own finances in order by reading and applying the tasks he assigns his ‘students’ while they visit for their monthly trim.

‘The Wealthy Barber’ has been favorably commented on by newspapers and financial reviewers because it does not stress budget or a reduced standard of living. It is these steps which often sabotage the best intentions of individuals. The sooner the methods are applied, the easier it will be to see their effects while maintaining your lifestyle, but it is always better to start now than not start at all.

‘The Globe and Mail’ calls ‘The Wealthy Barber’ “…a perfect gift for young couples trying to live comfortably and save money in an increasingly tough world”. Is that not a gift worth receiving?

‘The Wealthy Barber’ will show you how to plan for your retirement, save for large purchases or future needs, invest, protect your family and avoid being victimized by financial blunders by exposing some financial products and services which you may not need, but are sure to be sold.

Although the story is set in a Canadian town, the general methods and training provide a valuable education in personal financial planning.

Having a clear understanding of your financial situation and preparing a plan is no longer a mystery. Although some decisions require the guidance of an expert, arming yourself with the right questions and basic knowledge will ensure your best financial outcome.

In today’s world financial education is often sorely lacking. Taking steps to educate yourself, and pass that education on to your children will protect your family and provide an abundance whether you are current millionaires or not.

21 Mar

How To Find Advertising Graduate Jobs

The United Kingdom is one of the most competitive advertising markets in Europe and possible in the world. With a large population of young adults and teenagers holding dispensable income, advertising companies are looking for cutting edge campaigns to attract new customers for their clients. While the need for creative marketing professionals has gone up, so has the number of university graduates holding degrees in advertising, marketing, and communications. The job market for advertising graduate jobs has become more competitive, with firms setting higher standards for their advertising professionals to meet client needs. Graduates looking for an advertising job may find it difficult to find a job on their own, with advertising firms deluged with qualified candidates. Graduates should work with MetaMorphose International to find their dream advertising job.

MetaMorphose has twelve years of experience in placing qualified graduates and young professionals in advertising positions. MetaMorphose recruits talented but inexperienced graduates and creates a large talent pool from which clients can choose the best candidate. The reason why so many businesses contract with MetaMorphose is that their applicants arent just talented but have a great attitude, a strong work ethic, and the potential to be successful in advertising. The MetaMorphose philosophy on finding the right applicant for advertising jobs includes training inexperienced graduates for long term success in the advertising industry.

Whether hired for a contract or permanent advertising position, graduates and young professionals are put through an extensive training program. Experienced trainers, recruiters, and speakers from different professions help mold the inexperienced professional into a successful employee of an advertising firm. While many recruiting agencies do cursory training for their employees and send them on their way, MetaMorphose is invested in the success of its hiring companies and recruits. With an extensive professional development program available to advertising graduates, MetaMorphose allows each professional the opportunity to become more marketable in their new jobs while providing great service to their employers.

MetaMorphose has connections to business big and small that are looking for great advertising graduates. Telecommunications firms are often looking for advertising graduates on a contract or permanent basis to help develop promotional campaigns for their services. As well, publishing firms need advertising professionals to help develop clever campaigns to promote new books or magazines. Finally, marketing firms are always looking for creative advertising graduates to help develop new marketing tools to create a competitive advantage over other firms. These advertising graduate jobs and many more are available for successful applicants of MetaMorphose.

20 Mar

Common Outdoor Advertising Methods

Advertising creates a great impact in today world. Innumerable customers are attracted to the information about brands or services that is provided by the various advertisements. Among st the various tools of advertising, outdoor advertising is one of the effective techniques used by advertisers to keep businesses afloat and also to increase product awareness and sales. Wide ranges of outdoor advertiser have so far created a huge impact with their advertisements.

Various forms or methods of outdoor advertising are available such as banner ads, billboard ads, kiosk ads, lamp post ads etc. Banner ads are fixed on the roads, in public places like restaurants and shopping outlets and at various traffic points. Banner ads are helpful for advertisers to target those customers who have little time left to see television and read newspapers. Such category of potential customers can be informed about the different products that are flooding in the market through the usage of banner ads. Banner ads placed at traffic signals and on the roads attract a wide range of potential customers.

Banner ads are either graphic based or content based. Banner advertising provides a good source for promoting your brand. If your banner ad happens to be an attractive one, it can possibly become the talk of the town simultaneously promoting your brand among st the target group. The public will become more familiar with your product or brand. People will start talking about your product and the talks will spread further to even those customers who have not watched your ad.

Billboard Advertising is another form of OOH advertising. Due to their effectiveness, billboards ads are an extremely popular form of OOH advertising. When it comes to attracting the target audience, billboard ads are the best way to do so with their attractive logos which provide an eye-catching look to onlookers. Billboard ads are usually bold and bright and every onlooker is able to understand the content at a glimpse. With their colorful and attractive graphics billboard ads provide an attention capturing look to target audiences.

Other methods of out of home advertising such as kiosk ads, lamp post ads also create the same impact like banner and billboard ads. Digital signage, digital billboards, LCD, LED etc are the latest available options for out of home advertising at present.

Various other modes of outdoor Advertising in India include airport advertising, metro advertising, mall advertising etc. Airport Advertising is one of the effective types of outdoor advertising. Creating a huge impact upon the potential customers, airport ads provide a great medium to promote your brand, service, idea or business etc to your niche target group.

Reference Website: www.tdiindia.com